Leicester is a city located in the East Midlands region of England. It is known for its rich history, diverse culture, and thriving economy. The city is home to a range of attractions, including the King Richard III Visitor Centre, the Leicester Cathedral, and the New Walk Museum and Art Gallery. Visitors to Leicester can also explore its many shops, cafes, and restaurants, or attend one of its many festivals and events throughout the year. In the present computerized age, having areas of strength for a presence is fundamental for organizations, everything being equal.

This is where website streamlining (Search engine optimization) administrations come in. Fast Forward Company can help your business profit from a scope of Website design enhancement administrations, including watchword research, on-page improvement, third-party referencing, and content showcasing, pointed toward working on their site’s perceivability and driving more traffic to their webpage. With a group of experienced Website design enhancement experts, Companies in Leicester like Fast Forward Company helps you remain in front of the opposition, draw in additional clients, and construct its image on the web. Whether you’re a private company hoping to support your nearby presence or a bigger endeavor looking to extend your computerized reach, SEO Marketing Services in Leicester can assist you with accomplishing your objectives and developing your business on the web.

What is SEO and how does it help your business Leicester?

SEO is short for search engine optimization and entails optimizing one’s website for search engines such as Google, Yahoo, and Bing (3 major search engines).  We are all familiar with Google and how to search on Google. And we all know that when Google lists the websites with the information we looking for – we generally click that listing. More than 90% of people click on listings below the ‘ads’ which is called organic listings because Google list your website for free based on relevance ie: relevant to the keywords one searched for,  as well as the content on your website and traffic (together with how your website is optimized – SEO)

When a website is listed on the 1^st page on Google, you get:

• More exposure to your business
• Drive more traffic to your website
• Attract potential customers
• Drive more sales
• Builds online brand awareness
• Builds credibility
• Position your brand/website as a market leader.

And if your website is ranking for a few keywords, it builds the credibility of your service offering as well as your company, and people tend to believe (perception) that your business is the best in the industry – this automatically drives more people to your website and we then entice them to fill in an online form where you can easily make contact to them.

Some statistics about SEO Digital Marketing in Leicester

There are about on average 42 times more people searching on Google for your products and services than if you had to put an ad in the newspaper – our analysis proves this.

With SEO, we target those that are looking for your products and services – therefore it is much easily for them to convert into sales than trying to entice someone to take up your product, ie: no hard sell whatsoever.

How does SEO work and what is the process in Leicester

SEO is not an overnight sensation where you will see success the very next day. It generally takes about 3 to 6 months according to Google (which is stipulated on Google’s disclaimer), for them to index/crawl your website and then assign your website a rank – we tend to do this much faster, however ranking is dependent on your industry type, number of competitors, etc. and we can’t tell you when your website is going to rank (nobody can) as we are all at the mercy of Google (who will never disclose this info) and nobody knows for sure! Some of our clients rank within a couple of days, sometimes the 1^st week while others take a couple of months to rank – all dependant on the Google algorithm, and the indexing schedule – which nobody knows.

SEO needs to be done monthly which entails continuous analysis, optimization of each and every web page, monitoring the website traffic and trends, monitoring the keyword performance on Google etc.. (as per the proposal). The main reason for monthly optimization is due to Google making changes to their ranking algorithm between 4 to 9 times a day.

The SEO process would entail us first analyzing your website to see if search engines can easily crawl or index your website, then identifying potential issues with your website from a search engine perspective.

The SEO process is always the same meaning that we will always:

• analyze the website
• analyze search engines based on certain keywords
• look at the industry type and the competitiveness of that specific industry
• analyze direct competitors (from an online perspective) for certain keywords and understand what their SEO strategy is

All these insights forms our SEO strategy which we then implement and continue to make improvements monthly. This insight also gives us an idea as to the amount of optimization we need to do weekly and based on this we are then able to propose a cost for SEO.

 SEO processors :

Onsite optimization is basically optimizing each and every page and all the SEO elements within that page (there are about 30 checkpoints for each page). The onsite optimization would include the basics like title tags, meta data, h1 tags, alt tags, etc..etc.

Offsite Optimisation is about getting other websites to link back to your website in efforts to build credibility – this we generally start after 6 months. There are many fly-by-night guys that only do this as there are many software systems that spam websites and in the long run, your website suffers. Sometimes we don’t even do this step as our analysis will show us that previously another SEO company did this so we focus on where their website is lacking.

What influences the cost of SEO:

• industry type ie: insurance industry VS selling plants online
• of competitors online
• website size (small 5 or 10-page website VS 400-page website)
• of keywords they want to target or we suggest they should be targeting
• Search volumes of keywords ie: keywords insurance is searched for 43 million times a month, and would be difficult to rank for.