App Store Optimization (ASO)
App Search Optimization
App Store Optimization (ASO) is the process of optimizing a mobile app to improve its visibility and ranking in the app store search results. The goal of ASO is to increase the number of downloads and user engagement for an app.
ASO is similar to Search Engine Optimization (SEO), but instead of optimizing for search engines, it focuses on optimizing for app stores.
ASO is an ongoing process as app stores are constantly updating their algorithms and ranking factors. However, by following best practices and regularly updating the app’s metadata and by monitoring the performance and making adjustments accordingly, it’s possible to improve an app’s visibility and ranking in the app store.
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