There are several ways to use Facebook for marketing, including creating a business page, running ads, and utilizing groups and communities. A Facebook business page is a separate page on Facebook that is designed for businesses, organizations, or public figures. It allows businesses to share information about their products or services, post updates, and interact with customers.

Facebook ads are a way to reach specific audiences by targeting specific demographics, interests, and behaviors. There are several types of Facebook ads, including image, video, carousel, and slideshow ads. Facebook also offers advanced targeting options, such as retargeting and lookalike audiences.