SEO Marketing Services
In Preston, England
SEO Marketing Services in Preston, England
Preston’s businesses need a strong online presence to succeed in today’s digital age. With the help of effective search engine optimization (SEO) strategies, businesses can improve their online visibility, attract more organic traffic to their website, and ultimately increase their revenue. SEO services in Preston specialize in optimizing website content, improving website structure and navigation, and implementing effective local search optimization techniques.
SEO services in Preston can help businesses improve their search engine rankings and generate more organic traffic to their website through targeted keyword research and on-page optimisation. By appearing at the top of search engine results pages (SERPs), businesses can attract more clicks and conversions, leading to increased sales and revenue. Effective SEO strategies also help businesses establish themselves as industry leaders and improve their online reputation. By staying ahead of the competition and reaching their target audience, businesses in Preston can build a strong brand image and thrive in the competitive online marketplace.
SEO services in Preston can also help businesses improve their website’s user experience. By optimizing website structure and navigation, businesses can create a seamless experience for website visitors and improve their overall satisfaction with the website. This can lead to increased engagement, longer website visits, and ultimately, increased conversions. With the help of SEO services in Preston, businesses can achieve their online marketing goals and take their business to new heights.
What is SEO, and how does it help your business in Preston, England?
SEO is short for search engine optimization and entails optimizing one’s website for search engines such as Google, Yahoo, and Bing (3 major search engines). We are all familiar with Google and how to search on Google. And we all know that when Google lists the websites with the information we are looking for – we generally click that listing. More than 90% of people click on listings below the ‘ads’ which is called organic listings because Google list your website for free based on relevance i.e.: relevant to the keywords one searched for, as well as the content on your website and traffic (together with how your website is optimize – SEO)
When a website is listed on the 1st page on Google, you get:
- More exposure of your business
- Drive more traffic to your website.
- Attract potential customers.
- Drive more sales.
- Builds online brand awareness.
- Builds credibility.
- Position your brand/website as a market leader.
And if your website is ranking for a few keywords, it builds the credibility of your service offering as well as your company, and people tend to believe (perception) that your business is the best in the industry – this automatically drives more people to your website, and we then entice them to fill in an online form where you can easily make contact to them.
Some Statistics about SEO Digital Marketing Preston, England.
There are about on average 42 times more people searching on Google for your products and services than if you had to put an ad in the newspaper – our analysis proves this.
With SEO, we target those that are looking for your products and services – therefore it is much easier for them to convert into sales than trying to entice someone to take up your product, i.e.: no hard sell whatsoever.
How does SEO work and what is the process in Preston, England?
SEO is not an overnight sensation where you will see success the very next day. It generally takes about 3 to 6 months according to Google (which is stipulated in Google’s disclaimer), for them to index/crawl your website and then assign your website a rank – we tend to do this much faster, however ranking is dependent on your industry type, a number of competitors etc. and we can’t tell you when your website is going to rank (nobody can) as we are all at the mercy of Google (who will never disclose this info) and nobody knows for sure! Some of our clients rank within a couple of days, sometimes the 1st week while others take a couple of months to rank – all dependant on the Google algorithm, and the indexing schedule – which nobody knows.
SEO needs to be done monthly, which entails continuous analysis, optimization of every web page, website traffic and trends, keyword performance on Google etc. (as per the proposal). The main reason for monthly optimization is that Google changes their ranking algorithm 4 to 9 times daily.
The SEO process would entail us first conducting analysis on your website to see if search engines can easily crawl or index your website, then identifying potential issues with your website from a search engine perspective.
Our SEO process:
- conducts analysis on the website.
- conducts analysis on search engines based on certain keywords.
- looks at the industry type and the competitiveness of that specific industry.
- analyses direct competitors (from an online perspective) for certain keywords and understand their SEO strategy.
All these insights form our SEO strategy which we then implement and continue to make improvements monthly. This insight also gives us an idea of the amount of optimization we need to do weekly and based on this, we can propose a cost for SEO.
Our SEO processors:
Onsite Optimization
Onsite optimization is basically optimizing each page and all the SEO elements within that page (there are about 30 checkpoints for each page). The onsite optimization would include the basics like title tags, metadata, h1 tags, alt tags etc. Etc.
Offsite Optimization
Offsite Optimization is about getting other websites to link back to your website in efforts to build credibility – this we generally start after 6 months. There are many fly-by-night guys that only do this as there are many software systems that spam websites and in the long run your website suffers. Sometimes we don’t even do this step as our analysis will show us that previously another SEO company did this, so we focus on where their website is lacking.
Factors influencing the cost of SEO:
- Industry type i.e.: insurance industry VS selling plants online.
- Competitors online
- Website size (small 5- or 10-page website VS 400-page website)
- Keywords they want to target, or we suggest they should be targeting.
- Search volumes of keywords i.e.: keywords insurance is searched for 43 million times a month, would be difficult to rank for.